Hi, I'm Addie!

I'm a senior product designer focused on complex, high-stakes systems, where scale and real business outcomes matter.

Addie Johnson

Case Studies

Strategic product design work spanning mobile-first experiences, machine-learning powered automation, and design system-level improvements

CarMax Appraisal Checkout 2.0
CarMax

Appraisal Checkout 2.0

Transforming a complex checkout flow with 36 input fields into a smart, mobile-first experience that drives $35M in incremental value

+6%
Overall Buys
-61%
Input Fields
$35M
Incremental Product Value
View case study
CarMax Appraisal Checkout 2.0
CarMax

AI-Powered Document Review

Partnering with Data Science to automate document verification using machine learning, reducing manual review burden and accelerating appointment scheduling

3-6s
Processing Time
+10%
Appointments
+8%
Buy Rate
View case study

I love coffee, people, learning, and jumping on trampolines.

When I'm not working, I'm probably riding my bike. I also spend a decent amount of time writing for both work and play. If you asked me one thing I really care about (among others), it’d probably be taking care of the Earth.

See more about me & my personal work @ addiejohnson.com